After an initial conversation over LinkedIn, Steve Cornick of Brand Spark and I met up to discuss this prestigious brand refresh for one of the world’s leading, globally-connected fine wine importers and retailers.
The brief was to take the existing brand and give it an overhaul, so that it resonated clearly with the target audience. By examining data and fine-tuning the brand position, I go down to defining the characteristics and tone of voice, in order to ensure that the creative execution matched.
A fresh new palette that reflected both the key brand values and personality was developed - this immediately gave a bold new look that spoke volumes of this elegant, but modern and understated brand.
Creative concepts were also presented that cover all the immediate touchpoints - starting with the website and working through the key components from digital display and social advertising, through to print adverts for select magazines.
The end result is a vibrant new look that perfectly encapsulates what Westgarth Wines is all about.
Go check out westgarthwines.com
